Is it Time to Buy These Hated Brand Names?

Alexander is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

Companies like Apple have built strong brand followings and created cult-like followings of customers ready to buy the next iProduct. But not every company has this sort of brand recognition. Companies like those listed below fall into the category of the least liked companies in America. They have plenty of brand recognition, just not the positive kind.

Taking your tax dollars

Insurance companies are generally not well liked, but the reason American International Group (NYSE: AIG) is one of the most hated brand names in America rests in the risks its took and the role it played in the financial crisis. After a series of financial bets went bad, AIG sought and received federal funds that totaled $182 billion at their peak. Since then, AIG has re-paid its debt, leaving the Treasury with a profit of over $20 billion. However, soon after launching its “Thank You America” ad campaign, major AIG shareholder Maurice Greenberg filed a lawsuit against the government giving AIG another round of negative press despite the board voting unanimously against joining Greenberg’s lawsuit.

Although it sold off pieces of itself to repay the federal funds, AIG is still a giant company overall. Even with a market capitalization of over $60 billion, AIG is still trading at only around 11 times earnings with earnings expected to continue growing over the next few years. However, recent troubles surrounding the proposed sale of AIG’s aircraft leasing subsidiary, International Lease Finance Corp, have been a drag on shares in recent weeks. Bloomberg reports that if the sales to the proposed Chinese buyers fall through, AIG would be free to pursue other ways to raise funds from ILFC including a possible public offering. With these additional funds in hand, AIG could choose to strengthen its balance sheet, make more strategic acquisitions, or buy back more stock. With valuation risk still surrounding the ILFC sale, AIG investors should continue to monitor the progress made in managing ILFC.

Stereotypical Wall Street

There is a widely held belief that the biggest corporations on Wall Street care little about average people, a belief that is too often verified by the actions of some of the largest financial institutions. While Bank of America (NYSE: BAC) is certainly not the only guilty party, it does receive a disproportionate amount of attention for its less than ethical actions. Like AIG, BofA received federal funds during the dark days of the financial crisis (and to be fair the funds were repaid with a profit for the government), but BofA’s questionably ethical actions are still surfacing on almost a monthly basis. The latest allegations against BofA as reported by its hometown paper, the Charlotte Observer, allege the bank rewarded mortgage workers with bonuses and gift cards for meeting foreclosure quotas. Combined with the actions of Countrywide, which has since become part of BofA, the bank is now seen as among the least ethical companies on Wall Street.

When BofA bought Countrywide it got a nationwide home loan network. Unfortunately for BofA, however, this nationwide home loan network had a multi-billion dollar lawsuit target pinned on its back. BofA is still battling the lawsuits associated with mortgages gone bad including a proposed $8.5 billion settlement still being fought over in court (a payment of $8.5 billion by BofA being a positive outcome; if the settlement is rejected by the court some analysts have said the total cost to BofA could rise as high as $60 billion). The bank’s earnings have frequently been affected by legal settlements causing results to be less than stellar since the financial crisis. But BofA still has significant earnings power with future earnings estimates calling for earnings in the $1.50 per share range before any legal settlements. For BofA, if it can effectively manage its legal troubles, shareholders could see significant upside from a rise in earnings and the bank’s current discount to book value.

An oily mess causes a financial mess

In 2010, BP (NYSE: BP) grabbed public attention, but not in the way it wanted. After the Deepwater Horizon rig caught fire and sank into the Gulf of Mexico it unleashed an ongoing PR disaster for BP. During the incident, eleven men were killed and the resulting oil leak caused environmental damage both to the Gulf itself and the land around the Gulf. Comments by the then-CEO of BP did not help the situation, and resulting investigations found lapses on BP’s part were at least partially responsible for the resulting leak. As a result, billions in funds were set aside to pay out damages, with total damages remaining uncapped.

When anyone considers whether to invest in BP they must keep the legal risks in mind. Like BofA, BP has significant earnings power but legal settlements threaten to take a big bite out of future earnings. The market clearly assigns more risk to BP shares than those of other mega-cap oil companies, giving BP shares a dividend yield of over five percent and a P/E ratio among the lowest in the industry. Claims can still be filed, and both the number of claims and how they play out will play a critical role in whether BP is a bargain or a money pit.

Questions remain

All three of these companies have events that will play out over the next several years that will be critical to their future. While AIG will need to manage its possible sale of ILFC, BofA and BP will be fighting multi-billion dollar legal battles over the next few years. But investing is about increasing returns, and if investors can accept the risks associated with these companies they may want to consider investing in them, even if they’re at odds with their ethical practices.

The Motley Fool's chief investment officer has selected his No. 1 stock for this year. Find out which stock it is in the special free report: "The Motley Fool's Top Stock for 2013." Just click here to access the report and find out the name of this under-the-radar company.

Alexander MacLennan has no position in any stocks mentioned. This article is not an endorsement to buy or sell any security and does not constitute professional investment advice. Always do your own due diligence before buying or selling any security. The Motley Fool recommends American International Group and Bank of America. The Motley Fool owns shares of American International Group and Bank of America and has the following options: Long Jan 2014 $25 Calls on American International Group. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. Is this post wrong? Click here. Think you can do better? Join us and write your own!

blog comments powered by Disqus