Cristina Tanase

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  • There´s More to Being King of Payment Methods than Getting Your Way all the Time

    By Cristina Tanase - January 21, 2013 | Tickers: AXP, AAPL, MA, TEF

    With Santa Clause on his way, December was a good month to talk about how social and audacious the new actors in the payments processing sector have become. However, neither Square, nor iZettle nor Flint Mobile can rest on these laurels. With the New Year already in, the challenges they face are far from being a silent night´s story.

    Despite the envisaged decline of the use of bank cards more »

  • Payments Processing Gets More Square and Social

    By Cristina Tanase - December 26, 2012 | Tickers: EBAY, GOOG, MA, PAY, V

    The last thing that comes to mind when thinking about building client-merchant relationships is the wallet. But this is the concept that lays behind the latest application developed by Square, the San Francisco-based company known for its smart phone attachable card reader. This time, there is no reader; just say your name and there you go: payment accepted (your photo is recognized by the cashier and the bill is uploaded more »

  • The Ball is Now in Tripadvisor's Court

    By Cristina Tanase - November 20, 2012 | Tickers: GOOG, KYAK, PCLN, TRIP

    The travel industry is giving Tripadvisor (NASDAQ: TRIP) good reasons to put its logo owl eyes to test. Latest movements in the sector include Google's (NASDAQ: GOOG) acquisition of travel content producer Frommer and's (NASDAQ: PCLN) integration of Kayak (NASDAQ: KYAK), which point to a new pattern in which being the best company at being socially engagingand digitally ubiquitous is becoming ever more precious 

    The question more »

  • Wanted: Effective Marketing Recipe for Retail and Consumer Goods in Europe!

    By Cristina Tanase - September 14, 2012 | Tickers: CRRFY.PK, PG, UL

    On the current European economic scene, some of the world´s largest consumer goods companies and retailers are finding themselves at a serious point of inflection. With sales declining in the most battered Western economies such as in Spain, Unilever PLC (NYSE: UL) has decided to replicate the Indonesian model:  selling products in small packages at affordable prices. Although the saying goes that good things come in small packages, from more »

  • This Clothing Retailer Leaves European Suppliers Behind

    By Cristina Tanase - August 27, 2012 | Tickers: ANF, ARO, GPS

    The European continent is losing ground as a production supplier for the Inditex SA Group, despite accounting for 70% of its sales in 2011, a drop that was replaced by the non-E.U. and Asian countries. A total of 40 countries produce for the Group, with Africa and the Americas also registering a slight increase compared to the previous year. However, Inditex prefers to assign more than 50% of its more »