Harte-Hanks, Inc.
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Is a Big Tech Turnaround Coming Up?
By Mike Thiessen - March 26, 2013 | Tickers: ACXM, ADS, HHS
Acxiom (NASDAQ: ACXM) is finishing up a cost-cutting program that drove the company's stock price higher, and is in the early phases of revenue growth initiatives. Also, the firm recently held a new product information event for investors and increased the size of its repurchase program. Management believes changes that were made and its new approach have positioned the firm for higher growth going forward and increased its earnings more »
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You Can Buy This Company for Less Than Its CEO Paid!
By Shobha Narasimha - December 3, 2012 | Tickers: HHS, JCP, VCLK
When J.C. Penney (NYSE: JCP) changed its strategy and decided to become an everyday low price retailer, it changed its marketing strategy from direct mailing to broadcasting. As one of T. Rowe Price’s ads mentions how the oil industry in the North Sea affects the fishing industry in Japan, J.C. Penney’s change of heart had a negative impact on Harte Hanks (NYSE: HHS). Macroeconomic headwinds and more »
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Digital Advertising: Bargain Bin or Trash Bin?
By T. M. Loyd - October 9, 2012 | Tickers: DGIT, HHS, VCLK
Advertising is a vital part of the commercial market, often disappointing investors by piling expenses atop revenue; investing in advertising itself offers an opportunity to profit off those ever-present expenses. Three digital advertising agencies, Digital Generation (NASDAQ: DGIT), ValueClick (NASDAQ: VCLK), and Harte-Hanks (NYSE: HHS), exemplify some of the heights and depths (mainly depths...) of the sector. Are these cheap buys, primed to rise in value, or will the web more »