The Mote in Google’s Eye

stefanie is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

I love Science fiction stories and the title of this article is a spin on SF duo Larry Niven ‘s and Jerry Pournelle’s book  ("The Mote in God’s  Eye"). Is Google godlike in status already to be compared to the duo’s title? It is indeed a behemoth and a powerful force to reckon with. Whatever it eyes, it succeeds in getting. A great visionary company is what it is.

Science fiction and technology go hand-in-hand. Nobody would brand their product black hole, but BlackBerry is thereby Research in Motion. Galaxy is associated with Samsung while Lumina belongs to Nokia (NYSE: NOK)Apple’s (NASDAQ: AAPL) series (iPod, iPad, iPhone) sounds like Asimov’s  I Robot books. There were rumors that Facebook (NASDAQ: FB) might manufacture a Facebook phone but this was squashed by Mark Zuckerberg. Nexus is how Google positions its handheld devices.  Rightly so.

Are these players the speck that could be making the behemoth google-eyed? Google (NASDAQ: GOOG) is not that easily swayed by what is irritating its vision in one way or another. Nokia and Apple are players that cross its vision when it comes to the manufacture of mobile phone devices. Facebook is a contender to its search queries. It remains true to its foresight on what could be the pace of a true technology icon. The nexus of Google’s business is Internet searches and Adwords. Web pages, blogging and SEO are never the same again in this Google age. It went into hardware manufacturing with the release of its Nexus series and the strategic acquisition of Motorola Mobility in May 2012. As proof of Google’s standing in the industry, it was listed by Alexa this October as the 2nd most visited website in the Internet.

What is the source of Google’s tremendous power? From its announcement last July of its Second Quarter 2012 Financial results, we can take a glimpse at the revenue drivers.

  • Google advertising and other brought in $21.609 billion
  • Motorola hardware and other brought in $1.250 billion
  • Total assets of $86.051 billion

Clearly, Google is making strides in the right direction. It was listed in CNN money last May 2012 as the best place to work in corporate America. Employees rave about the company’s culture, environment and perks.  A generous and enjoyable place to work will always be worshipped by the employees. Their mantra must be a daring go ogle us having fun at work.

Ogling at its financial assets is something that upstarts can drool at. Even the competitors could be doing the Wayne’s World line “We’re not worthy.” Google has come a long way from its beginnings to where it is now. It has been a long climb up to the peak where the mountains almost touch the skies. There from the mountain top where it views the rest of the players reigns this powerful monolith.

Google will continue to be a powerful brand and its name recall ranks in the top spot. Feeling lost? There is Google maps. Do you want an alternative to Microsoft Office? There is Google Docs. Need to search for something? Google it. With a plethora of handheld devices to choose from, work and play will never be the same again.

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stefsoriano has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Facebook, and Google and has the following options: long JAN 2014 $20.00 calls on Facebook. Motley Fool newsletter services recommend Apple, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.If you have questions about this post or the Fool’s blog network, click here for information.

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