Plenty of Upside Potential With This Industrial Company

Lee is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

Investors in paintings and coatings company PPG Industries (NYSE: PPG) have enjoyed a nearly 45% rise over the last year, but the stock has remained in a tight $150-$160 range over the last few months. Is this a sign that it’s time to take profits on the stock?  Before you rush to hit the sell trigger, you should consider the upside potential in this stock. PPG can move higher in 2013, and here is why. 

End market conditions

PPG’s prospects for 2013 will largely be governed by its performance within the industrial and architectural/construction end markets.

With regard to the industrial sector, it’s been a mixed earnings season so far. As a general rule, companies exposed to sub-sectors such as aerospace and automotive have done really well, while the rest of the industrial sector has faltered. For example, aluminum manufacturer Alcoa (NYSE: AA) started this trend in this earnings season by affirming its forecast for 9%-10% growth in its aerospace market, and also upgrading its expectations for the North American automotive market.

However, while Alcoa is seeing strength within some of its key end markets, companies exposed to general industrial trends like supply companies Fastenal (NASDAQ: FAST), and MSC Industrial (NYSE: MSM), are seeing weaker conditions. Both companies cited the softening Institute for Supply Management (ISM) survey data as being indicative of a difficult industrial environment. Fastenal reported disappointing industrial fastener sales (an indication of cyclical weakness), and announced plans to hire new staff in an effort to generate revenue growth. Similarly, MSC Industrial declared that it wouldn’t be pushing through its usual midyear price increase due to softening demand from its customers.

The architectural markets have also seen some mixed performances. A look at the data from the Architectural Billings Index from the American Institute of Architects (AIA) reveals the difference in performance between the residential and commercial markets in 2013.

<img alt="" src="http://g.fool.com/editorial/images/60496/ppg1_large.png" />

Source: American Institute of Architects.

The idea is that a recovering residential market will lead to an improvement in commercial/industrial conditions, but it hasn’t happened so far in 2013.

How is PPG faring?

A brief look at its segmental income demonstrates that PPG is generating income growth from a variety of sources.

<img alt="" src="http://g.fool.com/editorial/images/60496/ppg2_large.png" />

Source: PPG accounts.

In its recent earnings release, PPG disclosed that its performance coatings saw its automotive and aerospace refinish businesses deliver ”mid-to-high single digit sales increases”. PPG received a major contribution to sales and income growth, from its acquisition of Akzo-Nobel’s US household paints division.  However, its North American architectural coatings sales (excluding acquisitions) actually declined 5%. The decline was partly due to a major customer changing its product mix, but PPG also referenced some cautious purchasing patterns amongst independent dealers.

 Indeed, its rival Sherwin-Williams (NYSE: SHW) referenced similar market dynamics in its conference call on July 18. Sherwin-Williams spoke of the loss of business from a key retailer (in this case Wal-Mart), and outlined that its non-residential sales were lagging residential. In addition, its consumer group sales declined 1% even after a positive 3.2% contribution from an acquisition. 

Industrial coatings sales benefitted from a 12% rise in volumes from its automotive sales, and PPG was keen to highlight that this is partly a result of excellent long-term positioning within the leading car companies. It claims to be the number one player in automotive coatings in North America and China.

Perhaps the most surprising aspect of PPG's results were that its Europe, Middle East and Africa (EMEA) – architectural coatings income increased by $5 million to $69 million, despite sales declining 5%. This increase is a testimony to how well its management is implementing cost savings programs.

Where next for PPG?

The company has a number of good catalysts for growth. Input costs are moderating, the automotive and aerospace sectors are growing strongly, and investors can look forward to some improvement in the commercial/industrial construction market. PPG is a well-run company that has coped admirably with the slowdown in Europe. In addition, it plans for to generate around $200 million in synergies thanks to the Akzo-Nobel acquisition.

With regard to valuation, the stock trades on a discount to its peers:

<img alt="" src="http://media.ycharts.com/charts/5566446ac0e17a75fe213e744f9349e2.png" />

In conclusion, I think the company is set for good growth going forward, and its valuation makes the stock attractive for the long term investor.


Lee Samaha has a position in PPG Industries. The Motley Fool recommends MSC Industrial Direct and Sherwin-Williams. The Motley Fool owns shares of MSC Industrial Direct. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. Is this post wrong? Click here. Think you can do better? Join us and write your own!

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