Big Tobacco Is Still Growing

Rupert is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

Most people will say, 'I don't want to invest in tobacco, the industry is dying'. However, this is not the case. In reality, the tobacco industry is still as strong as it ever was, even if there are a few anti-tobacco laws around.

Despite the usual worries around declining tobacco consumption, 2012 was yet another record year for tobacco companies.

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Altria (NYSE: MO) in particular saw a 25.6% gain in its EPS in 2012, thanks to higher cigarette prices and rising smokeless product sales. Philip Morris (NYSE: PM) registered EPS growth of 6.6% for the full year of 2012, which was lower due to the higher US dollar - hitting PM's full year EPS by approximately $0.2. 

Lorillard (NYSE: LO) registered the smallest EPS growth in the group for 2012. That said, the company is the smallest in the group and has the lowest volume of sales. In addition, Lorillard is only just getting into smokeless products, and its sales are limited to the US alone.

However, Lorillard is making waves; in the fourth quarter the company released its own brand of electronic cigarettes. This smokeless product gained a 30% market share in the fourth quarter alone and has exceeded expectations, becoming profitable one whole quarter before it was predicted to. In addition, the eCig has high margins like its tobacco counterparts. Personally, I believe this product will significantly affect Lorillards future outlook.

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Lorillard's rising earnings in the fourth quarter are attributable to the introduction of its electronic cigarette, which for the majority of the year had losses while it was in development. However, the product's release in the third quarter and subsequent profitability in the fourth quarter is clearly shown.

Revenue remains strong

<table> <tbody> <tr> <td> </td> <td> <p>Revenue Growth YoY</p> </td> <td> </td> </tr> <tr> <td> <p>MO</p> </td> <td> <p>LO</p> </td> <td> <p>PM</p> </td> </tr> <tr> <td> <p>2.40%</p> </td> <td> <p>2.90%</p> </td> <td> <p>3.90%</p> </td> </tr> </tbody> </table>

Earnings per share and are manipulated through stock buybacks and accounting tricks, and as a result revenue is a more telling indicator of growth. Despite all the fuss over declining tobacco sales, revenue at all three companies has grown over the past year.

<table> <tbody> <tr> <td> </td> <td> <p>Volume Growth</p> </td> <td> </td> </tr> <tr> <td> <p>MO</p> </td> <td> <p>LO</p> </td> <td> <p>PM</p> </td> </tr> <tr> <td> <p>-0.20%</p> </td> <td> <p>0.30%</p> </td> <td> <p>1.30%</p> </td> </tr> </tbody> </table>

However, while revenue continues to grow, volumes at Altria are falling, but rising slightly at Philip Morris and Lorillard. During 2012 Lorillard once again increased its share of the US tobacco market, which is the third or fourth year of market share growth. 

Altria reported lower volumes, as its products are generally price higher than its competitors, which has pushed customers away from its brand at a time when consumer incomes are being squeezed.

Nonetheless, Altria was the only company out of the three that reported falling volumes, which highlights the inelastic price of tobacco, as over this period all of these companies raised their prices per packet of cigarettes.


<img src="/media/images/user_14485/t3_1_large.png" />

Tobacco companies are well known for their high dividend yields, and there is no sign that their yields will come under pressure soon. Each of these three companies has continued to raise its payout during 2012, and Philip Morris has almost doubled its payout since 2008.


Tobacco companies have always had strong profit margins, which have given them solid cash flows. These strong cash flows are the reason they have been able to return so much cash to shareholders.

So, are gross margins coming under pressure due to increasing taxation that is intended to limit the consumption of tobacco?

<img src="/media/images/user_14485/t4_1_large.png" />

Gross margins have come under slight pressure at Altria and Lorillard since 2008. Both companies suffered a 5% margin decline in 2009, but have since recovered most of this after increasing prices and diversifying into higher margin smokeless products. 

Philip Morris had the lowest margins in the group thanks to high tobacco duties around the world:

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While Lorillard and Altria do the majority of their business in the US, Philip Morris does its business internationally, where tobacco duties can be much higher. Indeed, the company has an average exercise tax rate of 60% on its tobacco products, constricting gross margins.

All in all, tobacco margins remain resilient, and all three companies still have large flows of free cash.


Diversification can be key to business. I may have proved that tobacco sales are still resilient across the globe, but it is fairly essential that tobacco companies diversify out of pure tobacco. Diversification is common sense; it limits risks and reliance on one product. In addition, it would be a bad business decision not to diversify into smokeless tobacco right now while the market for smokeless products is growing so rapidly.

<table> <tbody> <tr> <td> </td> <td colspan="2"> <p><span>Operating Income Q4 </span></p> </td> <td> </td> </tr> <tr> <td> <p>$US Million </p> </td> <td> <p>Tobacco</p> </td> <td> <p>Other</p> </td> <td> <p>Total</p> </td> </tr> <tr> <td> <p>LO</p> </td> <td> <p>$515</p> </td> <td> <p>$7</p> </td> <td> <p>$522</p> </td> </tr> <tr> <td> <p>MO</p> </td> <td> <p>$1,745</p> </td> <td> <p>$37</p> </td> <td> <p>$1,782</p> </td> </tr> <tr> <td> <p>PM</p> </td> <td> <p>$3,295</p> </td> <td> <p>-</p> </td> <td> <p>$3,295</p> </td> </tr> </tbody> </table>

Altria is the most diversified of the three companies. Altria has a shareholding in SABMiller, wine estates, and a large smokeless product portfolio - although in the fourth quarter non-tobacco sales only accounted for 2% of total operating income.

Lorillard was late to the diversification party and has only just started (as i have already mentioned). However, the company's smokeless division is growing rapidly. The smokeless division only accounted for only 1.4% of revenues in the fourth quarter but, this was up from 0% in the third quarter - (a unrealistic rise of 1400%.) 

<table> <tbody> <tr> <td> </td> <td colspan="2"> <p><span>Operating Income FY 2012 </span></p> </td> <td> </td> </tr> <tr> <td> <p> <span>$US Million</span></p> </td> <td> <p>Tobacco</p> </td> <td> <p>Other</p> </td> <td> <p>Total</p> </td> </tr> <tr> <td> <p>LO</p> </td> <td> <p>$1,877</p> </td> <td> <p>$1</p> </td> <td> <p>$1,878</p> </td> </tr> <tr> <td> <p>MO</p> </td> <td> <p>$6,984</p> </td> <td> <p>$134</p> </td> <td> <p>$7,118</p> </td> </tr> <tr> <td> <p>PM</p> </td> <td> <p>$14,153</p> </td> <td> <p>-</p> </td> <td> <p>$14,153</p> </td> </tr> </tbody> </table>

On a full year basis, Lorillard's smokeless revenue came in at $1 million, which was due to losses associated with rolling out the smokeless products across its network of distributors and marketing costs. Once Lorillard's smokeless start-up costs have been paid off, the additional revenues should really boost the company's bottom line. 

Philip Morris has no diversification into smokeless products, which could be a hazard for the company in future. 

Shares In Issue

All three of these companies has been buying back stock over the past year to boost EPS growth and share prices. Indeed, rather than changing the issued share capital by small amounts, all three companies have noticeably reduced the number of shares in issue.

<img src="/media/images/user_14485/t6_1_large.png" />

<table> <tbody> <tr> <td colspan="2"> <p>% Fall In Issued Share Capital</p> </td> </tr> <tr> <td> <p>LO</p> </td> <td> <p>-6.70%</p> </td> </tr> <tr> <td> <p>MO</p> </td> <td> <p>-1.47%</p> </td> </tr> <tr> <td> <p>PM</p> </td> <td> <p>-3.92%</p> </td> </tr> </tbody> </table>

Lorillard has made the biggest reduction in issued shares, followed by Philip Morris; in fact, PM has embarked on some of the biggest share buybacks in history. Unfortunately, Altria has undertaken the smallest amount of buybacks in the group. These continual buybacks highlight each company's ability to return cash to shareholders.


Overall, none of these three companies are seeing a significant reduction in volumes or revenues due to changing tobacco opinions around the world. Altria, Philip Morris and Lorillard continue to announce recored EPS results and return huge amounts of cash to shareholders.

Furthermore, Lorillard and Altria are now diversifying, which removes some of the risk associated with being a pure tobacco play. Philip Morris, on the other hand, is not diversified, although the company is an international player and tobacco consumption in the developing world is increasing.

The tobacco sector is still growing, and despite increasing regulation, shareholders should continue to reap the benefits.

Data Source: Saxo Capital Markets, Marketwatch

RupertHargreav owns shares of Altria Group and Lorillard. The Motley Fool owns shares of Philip Morris International. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. Is this post wrong? Click here. Think you can do better? Join us and write your own!

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