With the New iPhone 5 Apple Looks to Gain Back Attention
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Attention is turning to Apple this past week with the launch of the new iPhone 5. Apple (NASDAQ: AAPL) unveiled its latest iphone redesign, iPhone 5 which is the most awaited smartphone and is expected to storm markets this September.
The new model made of glass and aluminum, is taller, leaner, lighter and shinier. It is 7.66mm thick, almost 18% thinner than the iPhone 4S and weighs 112 gram, and 20% lighter than 4S. It features a Retina display with 326 pixels per inch, 1136x640 pixel resolutions and 16:9 aspect ratio for full-screen movie playback.
With a new dual-core Cortex A6 processor based on A-15 chips from ARM, the device runs twice as fast as the 4S without being quad-core. It has improved on the battery front also with 225 hours of standby time, this includes 8 hours of 3G and 4G LTE browsing, 10 hours of video playback and 40 hours of music play, 8 hours of 3G talk time, 10 hours of Wi-Fi browsing.
The device comes with an 8 megapixel camera which seems to be disappointing for many who were expecting a 12 MP camera. The camera is 25% smaller than the iPhone 4S and includes dynamic low light mode, sapphire crystal and precision lens alignment.
iPhone 5 supports a LTE 4G functionality that can transfer data at a much faster rate and comes with a larger screen size of 4 inch. The bigger screen is a critical new feature which will enable consumers who want to use their phones for basic tasks that were once completed on laptops and personal computers.
With these and many others mouth watering features Apple fights to recover its dominance in the smartphone sector. The new version of the iPhone in an overhaul aimed at widening its lead over Samsung Electronics and Google in the $219.1 billion smartphone market. Apple iPhones sales are still strong, though Samsung has taken the lead this year. Rival Samsung has sold nearly twice as many smartphones as Apple in the second quarter, as Apple buyers postponed making purchases in the wake of the new launch. Currently Samsung phones are the most purchased in the United States with 25.6 % of the market, but Apple gained ground to claim 16.3 % as of the end of July.
This launch highlights Apple’s growing rivalry with the Android OS maker Google (NASDAQ: GOOG), who’s software runs in more than half of the world’s smartphones. When it comes to market share, Google’s Android is miles ahead of Apple. IDC reports that Android Smartphone’s market share accounted for 68% while that of iPhone was a meager 17% in the second quarter of 2012
The new iPhone 5 will go live with iOS 6, with this you gets 200 new features to make life with a smartphone much easier. Apple needs to be wary of Nokia Corporation's (NYSE: NOK) Lumia 920 which runs on Microsoft’s Windows 8 O.S. With Lumia 920 Nokia is going to make Apple work hard to capture smartphone market share.
Depending on how much memory it contains the iPhone 5 will cost $199, $299 or $399. The new iPhone will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK on Friday, September 21 and in 22 more countries on September 28. This will allow Apple to recapture attention and revenue and stay ahead of competitors including Samsung, Google, Microsoft and Nokia in a market that reached 78 percent last year.
With the new design Apple attempts to inspire purchases by its existing customers and even change the minds of new customers.
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