iPhone 6? I Thought This Was Blackberry 10 Month?

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Is Cupertino at it again?

Rumor has it that Apple (NASDAQ: AAPL) is working on an iPhone 6. Reuters has claimed by way of The Next Web that we will indeed have a new iPhone scramble on our hands:

“Application developers have found in their app usage logs references to a new iPhone identifier, iPhone 6.1, running iOS 7 operating system, the website reported.

Apple's iPhone 5 bears the identifiers "iPhone 5.1" and "iPhone 5.2" and is powered by the iOS 6 operating system.

Developer logs show that the app requests originate from an internet address on Apple's Cupertino campus, suggesting that Apple engineers are testing compatibility for some of the popular apps, the website said.

"Although OS and device data can be faked, the unique IP footprint leading back to Apple's Cupertino campus leads us to believe this is not one of those attempts," the website said.”

That was quick.

Analysts are just now finishing up discussions about the landing of the iPhone 5 and how it did not have the expected “splash.” Gene Ryan Briones of ubergizmo.com  states: “According to the Wall Street Journal, the launch [ of the iPhone 5] is “arguably the least eventful launch of an Apple device” in Beijing, with only two consumers waiting in line before the store opened at 8 in the morning.

This is definitely a different story compared to last year’s iPhone 4S launch, where in hundreds, if not thousands, of people line up to get the then-newest iPhone. In fact, the demand was so high that Apple had to pull the plug on the iPhone 4S’s launch because violence was already evident.”

You’ve gotta give Apple a “tip of the hat” for keeping the rumor mill going. That being said, I am sure that having the media overrun with talk of a new iPhone is the last thing some folks over in Waterloo, Ontario want to hear about.

Those folks, better known as Research in Motion (NASDAQ: BBRY) have their phasers set to "sell" as they prepare for the Blackberry 10 launch later this month (to their benefit it is filled with some excited speculation as well).

 Techweekeurope reports:

“Research In Motion could be about to reveal video calling for its BlackBerry Messenger app in BlackBerry 10, according to leaked images from an internal RIM slide show.  Tech site Crackberry posted the images… but soon afterward took them down at RIM’s request.  

The caption to one image, which shows a video-calling session running alongside a BlackBerry Messenger (BBM) chat, explains, “Chat with a colleague or customer then transition to a video call for improved collaboration and share a presentation or spreadsheet instantly to help get the message across more clearly – all at the push of a button.”

Not bad RIMM, but isn’t video calling another word for… what is it? Oh yeah, “Face Time.” I’m afraid if this is the best Blackberry’s rumor mill can do we won’t be hearing stories of its capabilities fill the airwaves until after its launch.

What Does This All Mean for Your Portfolio?

With the market’s full knowledge of an impending phone release, Research in Motion’s shares still took that “nose dive” in December (due to the loss of customer subscriptions). But here’s the catch: the market knew that was coming! Think about it: there’s no way Apple and the other tech titans could have reported such growth in their phone sales all this time without the barely mentioned RIMM taking a hit.

Apple has managed to keep the markets interests and with all the “hub-bub” going on now it seems like there is a good chance for positive price action around the anticipation of an iPhone 6 later this year. The question for investors this month is: can the Blackberry 10 deliver the same? 

MindOverMarket has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. Is this post wrong? Click here. Think you can do better? Join us and write your own!

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