CBS Has its Eye on the Future

Leo is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

CBS Corp.’s (NYSE: CBS) growth over the past four years is a classic comeback story. After its stock plunged to $3 per share in 2009, the company has steadily recovered and emerged as a streamlined business. Today, CBS shares trade in the lower to mid $40s, flirting with all-time highs.

The growth of its stock price has outpaced both Disney (NYSE: DIS) and Time Warner (NYSE: TWX) over the past 12 months, and analysts still see bright days ahead as the company increases its stake in online streaming and advertising. Let’s take a look the key factors driving CBS’ growth.

Fourth quarter

Shares of CBS rallied nearly 4% after the company posted fourth-quarter earnings on Feb. 15, despite missing analyst expectations on both its top and bottom lines.

For its fourth quarter, CBS earned 64 cents per share. Although this missed the Zacks analyst estimate of 70 cents per share, it represented a 14.3% increase from the 56 cents it earned in the prior year quarter.

CBS' revenue increased 2.4% to $3.70 billion, which also missed the consensus estimate of $3.95 billion.

A tale of three conglomerates

Let's compare CBS’ business model to Time Warner and Disney.

Time Warner’s business model is split between broadcast television, movies and print media. Disney generates half of its revenue from television networks, a third from theme parks and resorts, and the rest from other businesses such as toys and video games.

CBS, on the other hand, spun off Viacom -- which consisted of Paramount Pictures, MTV and BET Networks -- in 2005. The modern CBS is smaller and has two main business groups: the Content Group and the Local Group.

The Content Group

The Content Group consists of its entertainment, cable networks and publishing divisions. Revenue for the group edged up 0.9% to $2.64 billion.

Its entertainment division, which consists of its national CBS television network, posted a 0.3% decline in revenue to $1.99 billion from the prior year quarter. Although advertising revenue and network affiliation fees grew, those gains were offset by a decline in television license fees.

The cable networks division, which includes Showtime, CBS Sports and the Smithsonian, posted 10.9% revenue growth to $438 million. The boost was primarily attributed to an increase in popularity of its original series on Showtime, such as Dexter and Californication, which led to increased subscription rates and licensing fees. CBS also owns a 50% stake in the CW Network, which is co-owned by Time Warner.

Its publishing division, which publishes print and digital books, suffered the most, posting a 6.1% decline in revenue to $215 million. Although digital book sales gained 24%, the growth was insufficient to offset lower sales of print books. 

The Local Group

The rest of CBS’s revenue comes from its two Local Group segments - Local Broadcasting and Outdoor Americas - which posted 6% revenue growth to $1.13 billion.

Local Broadcasting, which posted a 9.2% increase in revenue to $787 million, consists of local CBS television and radio stations. Television revenue easily outpaced radio revenue, 17% to 1% respectively.

Outdoor Americas, which focuses on billboards and display advertising in North and South America, posted a 0.6% decline in revenue to $340 million. A decline in Canadian revenue offset a 3% gain in the United States. The segment formerly consisted of European and Asian operations, which have since been divested. The company recently announced that it would convert this segment into a REIT (real estate investment trust). Both moves reduce CBS’ dependency on the Outdoor segment, which is considered a lagging business.

Versus competitors

Let’s compare CBS’ core fundamentals to Time Warner and Disney, to see which is a better value.

  Forward P/E 5-year PEG Price to Sales (ttm) Profit Margin Debt to Equity
Time Warner 12.70 1.20 1.74 10.51% 66.51
Walt Disney 14.20 1.41 2.31 13.07% 40.25
CBS 13.17 1.51 1.93 11.17% 57.99
Best Value Time Warner Time Warner Time Warner Disney Disney

Source: Yahoo Finance

CBS doesn’t stand out in any category, making it a fairly comfortable, middle-of-the-road choice between Time Warner and Disney. And that’s not a bad place to be, considering that both companies are currently trading near 52-week highs.

Yet the fundamentals don’t explain why CBS stock has outperformed Time Warner and Disney this past year -- until we take a look at top and bottom line growth over the past two years.

CBS Revenue TTM data by YCharts

Although CBS’ revenue growth has remained unimpressive, its diluted earnings per share have grown 74.45%. That means its margins are tight and the company is expanding in the right growth segments.

Digital growth

Like its industry rivals, CBS is shifting its focus toward higher-margin digital sales of its TV shows and books. The company recently inked a deal with e-commerce giant Amazon, which will make CBS’ television shows available to Amazon Prime subscribers four days after their broadcast date. CBS also granted Amazon Prime customers exclusive online access to its new series, Under the Dome, based on Stephen King’s best-selling book.

Amazon Prime members pay $79 annually for unlimited video streaming, free book rentals, and free two-day shipping on retail products. Amazon has been using its best-selling tablet, the Kindle, as well as Android and iOS apps to ramp up the pressure against streaming video leader Netflix.

CBS’ alliance with Amazon is similar to Disney’s recent deal with Netflix, which grants the latter streaming rights to Disney's library of television shows and movies. Time Warner has also increased its offerings on Netflix and its premium mobile platform, HBO GO. All these recent moves are geared toward capitalizing on the growth of subscription-based streaming video.

CBS’ strong growth in digital books complements its partnership with Amazon, the world’s largest distributor of e-books. Given the dual-usage of Amazon’s full color Kindle Fire series for books and video, CBS appears to have chosen the perfect partner for growing its digital business.

The Foolish Bottom Line

CBS, Time Warner and Disney all represent strong investment opportunities at current levels, with different strengths and weaknesses. Disney is the most complex business, while Time Warner and CBS are comparatively simpler.

As I stated in a previous article, in the business of media conglomerates, sometimes less is more. CBS’ business is easy for investors to understand -- CBS’ primary television network and cable networks are its core sources of growth. The company is reducing its dependence on expensive outdoor display advertising, and more on advertisements and affiliate fees from its television networks. Digital books and streaming videos also present strong opportunities for future growth.

All of these factors suggest that CBS has its 'eye' on high growth and strong returns in 2013.


Leo Sun owns shares of Walt Disney. The Motley Fool recommends Amazon.com, Netflix, and Walt Disney. The Motley Fool owns shares of Amazon.com, Netflix, and Walt Disney. You can follow Leo Sun on Twitter at https://twitter.com/leokornsun for more investing ideas.

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