This Company's Venture Into the Mobile Industry

Josef Ray is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

If there’s one name that’s making a lot of noise in the tech industry, it’s Intel Corporation (NASDAQ: INTC). Being the world’s largest chipmaker, this Santa Clara company has a lot on its plate in trying to keep up with the technological shift from personal computers and laptops to mobile devices. Undoubtedly, it has already proved its superiority over ARM Holdings PLC (NASDAQ: ARMH) time and time again as the top OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) that introduced the brilliance of Pentium, Celeron, Core Duo, and Core i7—but this is old-school victory.

Setting Sights in the Mobile Arena

Intel has been getting a lot of buzz as to what its future attempts are in toppling down everyone’s greatest competitor, Apple (NASDAQ: AAPL). Unlike Apple, Intel failed in not having a visionary like Steve Jobs steer its course toward more futuristic and innovative goals. Considering the heightening craze in the smartphone and tablet industry, Intel lags behind Apple and Samsung Electronics in terms of mobile technology. Apple is the only American company that belongs to the top five biggest mobile phone manufacturers and sellers in the world. Leading the list is Samsung with Nokia Corporation, Apple, ZTE Corporation, and LG Electronics, following behind in that order. This information is relevant because ARM is the primary brand of processors used by both Apple and Samsung products. Luckily, Intel has found a similar friend in Google (NASDAQ: GOOG).

Introducing a Platform of Its Own

Thanks to an agreement forged between Google and Intel in 2011, the chipmaker first came into play in the mobile industry by incorporating its Atom technology with an SoC (System on Chip) platform, specifically designed for next generation Android-powered smartphones and tablets. This 2013, Intel is more aggressive in its effort of stabilizing its ground in the mobile technology department when rumored to be coming out with its very own platform sometime in February, during the 2013 Mobile World Congress in Barcelona, Spain. Everyone is psyched to know how this would affect the relationship between Google, Apple, and Intel as both smartphone and tablet manufacturers have product lines that depend on the Intel Atom chipset to carry their individual operating systems.

Windows 8 as a Defining Moment

Because Intel has finally resolved its former energy consumption issues—that at a certain point in time was ARM’s advantage—it had a great partnership opportunity with Apple’s mortal rival, Microsoft (NASDAQ: MSFT). The chipset used in the most critically acclaimed and ambitious technology in 2012, Windows 8, actually carrying the Intel Atom and Metro touch user interface. Intel and Microsoft are considered a great pair taking into account their individual milestones in both computer and mobile development. However, the public’s response to the introduction of Windows 8 to the market wasn’t as warm and exciting as it was expected to be. How the hottest Microsoft technology today fares in the market does directly determine how well Intel’s latest efforts are, in redefining the mobile market according to its standards.

How's Intel’s Journey in an Unfamiliar World

Intel Corporation clearly has a bright and promising future ahead of it as its multiple exertions create a picture of a resilient and determined company that seeks to guard and raise its footing. Though Intel went just barely above the calculated resistance of $21.31 by $0.07 higher during the closing of the fiscal tally, its annual revenue of $50 billion offshoots detractions to its effort in the mobile industry while still maintaining its hold in the computer and laptop industry. As advanced as its technologies are, Intel won’t let the prior carving of niches by other tech giants get in the way of its potential for also dominating the mobile market.


JosefRayDagatan has no position in any stocks mentioned. The Motley Fool recommends Apple, Google, and Intel Corp. The Motley Fool owns shares of Apple, Google, Intel Corp, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. Is this post wrong? Click here. Think you can do better? Join us and write your own!

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