Medidata: Software-as-a-Profit Provider

Declan is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

Medidata Solutions (NASDAQ: MDSO) is a Software-as-a-Service (SaaS) provider to enable life science companies design and manage clinical trials. The stock IPO'd in 2009 at $14 a share and a brief rally in 2010 was quickly snuffed out before a second rally took hold mid-2011.  This rally took out its 52-week high and carried through to today.  In the early phase of the rally, there was a high volume day of 2.7 million shares traded in January 2012 (compared to a 157 K average), which predated a guidance raise for FY2012 in March.  In fact, the March guidance raise was the start of a series of guidance increases in May and July. On top of this, the stock regularly beats analyst guidance.  

It was the buying-bump from the July guidance, combined with a new all-time high, that piqued my interest, but what are the prospects going forward?  The driver for the guidance increase was the award of a five year, $100 million contract with "a top 10 pharmaceutical company" for which the company wouldn't release the name but was an existing customer;  the contract has a minimum obligation of $57 million over three years.   For a company that earned $197 million over the prior 12 months, this single contract is worth around 10% of its revenue in any one year.

The company is relatively coy as to who its customers are, but in 2011 it added 86 new customers.  This was a 37% year-on-year increase, bringing the total to 275, and included "22 of the top 25 global pharmaceutical companies" as clients.  The company also boasts a 100% success record in renewing enterprise contracts with a revenue retention rate of 95%.  So last year was a big year for new customers, and revenue from these deals will filter through 2012 (irrespective of new customer adds in 2012). Competitor BioClinica (NASDAQ: BIOC) earns significantly less revenue at just $70 million, spread over a larger client base of 315. BioClinica is tied to just one major client, Pfizer, which accounted for nearly 20% of its service revenue in 2011; a loss of this client would be a significant blow to the company.  Merge Healthcare (NASDAQ: MRGE) is less of a direct competitor with only half of its $248 million revenue coming from Professional Services and SaaS.  It wasn't clear how many or who their clients were in this sector.

As for new products, Medidata launched a new Cloud-based service, Medidata Insights, in 2011. Medidata Rave remains its primary revenue driver, although revenue for non-Rave products was up 7% in 2011. The 2012 annual report will give a clearer picture as to the performance of its new offering.  Medidata has a wider product set than BioClinica, although the latter company has expanded from its single offering three years ago.

Medidata has a backlog order book of $135 million in 2011, which will contribute to future earnings, so there is something in the tank for the future. BioClinica reported a $123 million backlog in 2011, likely to have a larger impact on the stock going forward if realized.  Merge Healthcare only has $45.1 million in backlog orders.

Despite the substantial price rally, Medidata does not have an excessive P/E for a growth stock.  The 26.5 is close to the industry standard of 22.3 or the 24.8 of BioClinica (Merge Healthcare has a negative EPS) .  The company is well positioned compared to its competitors.  The ratio of revenue-per-employee for Medidata is $285.5K compared to $134.9K for BioClinica, $268.1K for Merge Healthcare, or indeed the $322.6K for Oracle.

Few stocks in this sector are performing as well as Medidata, and it certainly has the fundamental groundwork to suggest it can continue. 

fallond has no positions in the stocks mentioned above. The Motley Fool has no positions in the stocks mentioned above. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.If you have questions about this post or the Fool’s blog network, click here for information.

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