John Bromels

Editor's Choice

• 3 Reasons BlackBerry's Super Bowl Ad Fumbled

  By John Bromels - February 10, 2013 | Tickers: AAPL, BBRY, GOOG, MSFT |

  Putting an ad in the Super Bowl is a gamble. It costs millions, but reaches millions. It can reinvigorate (Audi's 2011 "Escape Old Luxury" commercial), it can bomb (Groupon's 2011 "Free Tibet" ad, which used a serious geopolitical issue to hock cheap soup), or, worst of all, it can be completely unmemorable (like that one about the car...with the thing?  Remember? Of course you don't). Which more »