Reuben Brewer

Editor's Choice

  • Deceptive Search Results Are No Good For This Quartet

    By Reuben Brewer - July 12, 2013 | Tickers: GOOG, IACI, MSFT, YHOO | Editor's Choice

    The Federal Trade Commission (FTC) recently sent a letter to search engines effectively warning them that their advertising has become more deceptive. While this won't likely have a big impact on industry giant Google (NASDAQ: GOOG), it could make life harder for companies like Yahoo! (NASDAQ: YHOO) and IAC Interactive (NASDAQ: IACI).

    Search Results or Advertising?

    The FTC highlights that “failing to clearly and prominently distinguish advertising from natural more »

  • One-Year Later, Signs Of Progress

    By Reuben Brewer - June 7, 2013 | Tickers: FB, GOOG, LNKD | Editor's Choice

    Facebook (NASDAQ: FB) shares haven't impressed after a year or so on the market. It is, however, making important progress on the business front. Is this enough to make it a good long-term investment?

    A Hot IPO

    The cacophony leading up to Facebook's initial public offering (IPO) was deafening. News about the IPO was everywhere. It wasn't just a financial transaction, it was a social one. When more »

  • A New Drug Sales Model

    By Reuben Brewer - May 20, 2013 | Tickers: NVO, PFE, TEVA | Editor's Choice

    Pfizer (NYSE: PFE) is trying a new sales paradigm, selling direct to patients. If this effort works, it could completely change the pharmaceutical industry.

    Little blue pills

    One of Pfizer's best selling drugs is Viagra, which is used to treat erectile dysfunction. That particular ailment carries material social stigma and the pills, which are still under patent protection for many more years, can be expensive. That has proven to more »

  • Making Money From Toys for Grown Ups

    By Reuben Brewer - May 6, 2013 | Tickers: ELY, HOG, PII | Editor's Choice

    When investors think of toys, kids are the first thing that comes to mind. But that's a shortsighted view of toys, since boys of all ages like their recreational play things. And, without mom and dad to say no, men are more than happy to pay up for toys like motorcycles, snow mobiles, and golf clubs.

    Boys and their toys

    Kids love toys, but that fascination doesn't end more »

  • Targeting A Company With Longer Legs

    By Reuben Brewer - March 22, 2013 | Tickers: COST, TGT, WMT | Editor's Choice

    Wal-Mart (NYSE: WMT) is the 800 pound gorilla of the retail industry. Although the world-wide giant is a great company, Target (NYSE: TGT) likely has more growth ahead of it.


    Wal-Mart has over 4,000 stores across The United States, with another 6,100 plus international locations. Add in the more than 600 Sam's Club discount stores the company operates and it is quickly obvious that Wal-Mart is more »

  • The Mistake Of Tracking Apple's Decline Via Foxconn

    By Reuben Brewer - March 18, 2013 | Tickers: AMZN, AAPL, HPQ | Editor's Choice

    The market sent Apple (NASDAQ: AAPL) shares lower on news that Foxconn, a key supplier of the company's products, had stopped hiring. While Apple has some notable problems to address, this may not be as big a deal as the market has suggested.

    Apple's Big Problem

    The issue that Apple is facing is market saturation. Indeed, in the developed world, Apple may have grown as large as it more »

  • Data Makes Them Kings

    By Reuben Brewer - February 5, 2013 | Tickers: AMZN, GOOG, DIS | Editor's Choice

    Disney (NYSE: DIS) is set to introduce a new ticketing system for its parks that it hopes will both improve the customer experience and allow it to better track their behavior. Tracking and analyzing customer behavior is the key to success for many firms, and is often the difference between being an industry leader and an also ran.

  • Issuing More Shares: Good or Bad?

    By Reuben Brewer - February 5, 2013 | Tickers: FOLD, BPL, C, SPG | Editor's Choice

    Buckeye Partners (NYSE: BPL) recently announced plans to issue additional limited partnership units. Citigroup (NYSE: C) issued preferred shares to the government in 2008 during the financial meltdown. Simon Properties Group (NYSE: SPG) issued shares in early 2012 and again in late 2012. How can you tell if these corporate actions are good or bad for shareholders?

  • Getting Back On Track

    By Reuben Brewer - February 2, 2013 | Tickers: BAC, C, GE | Editor's Choice

    General Electric (NYSE: GE) was once looked upon as a stock for widows and orphans. It had an impressive history of dividend increases, a charismatic and seemingly effective leader, and what everyone assumed was a rock solid business. Then there was a leadership change and the 2007-2009 recession took its toll. The company's image was, at best, tarnished. Is this fallen angel back on track?

  • Smaller Sizes Equals Price Hikes

    By Reuben Brewer - February 1, 2013 | Tickers: K, PEP, PG, HSY | Editor's Choice

    Privately held Subway, the ubiquitous sandwich maker, has taken some very public heat over the fact that its famous “foot long” subs are, well, coming up short. This isn't surprising at all, since keeping prices stable while making portions smaller is an age-old method of passing rising input costs on to consumers. While you might not like it as a consumer, knowing what companies are good at this slight of hand can make you money.

  • Reviewing A Problem With Reviews

    By Reuben Brewer - February 1, 2013 | Tickers: AMZN, ANGI, GOOG, YELP | Editor's Choice

    People lie, it's a sad fact of life. When you create a system that doesn't require anyone to stand behind their words, people lie even more. In fact, people do all sorts of really bad things when there is no accountability. This is a big problem for Amazon (Nasdaq: AMZN) since it has been called out for the truthfulness, or lack thereof, of its reviews by The New York Times. However, it's also a big issue for the world wide web as a social system.

  • The iPhone Needs China

    By Reuben Brewer - January 29, 2013 | Tickers: AAPL, CMGE, GOOG | Editor's Choice

    Apple (Nasdaq: AAPL) CEO Tim Cook recently said that China will be the company's number one market at some point in the future. This is more than just posturing, because Apple truly needs a big Chinese market.

  • An iPhone App War?

    By Reuben Brewer - January 29, 2013 | Tickers: AAPL, GOOG | Editor's Choice

    The New York Times recently wrote about Google's (Nasdaq: GOOG) push to create applications for Apple's (Nasdaq: AAPL) popular iPhone and iPad devices. There's a rivalry, to be sure, but in this instance it's a mutually beneficial one, with consumers turning out to be the big winners. That said, the market is correctly, perhaps finally, realizing that Apple isn't omnipotent.

  • Avoiding China's Risks

    By Reuben Brewer - January 24, 2013 | Tickers: CMGE, KMTUY, PTR, TSM, YUM | Editor's Choice

    China's growth story is so compelling that investors are jumping in with both feet. That may not be the best plan, though avoiding the area isn't a bight idea either. It's better to understand the risk and invest accordingly. Indeed, with a broader perspective, there are some well-known stocks you might pass over and others you might reconsider.

  • Biotech: Core and Explore

    By Reuben Brewer - January 22, 2013 | Tickers: ALXN, AMGN, EXEL | Editor's Choice

    When it comes to finding new drugs, biotechs are often at the leading edge. While that can lead to huge profits, it also leads to frequent flame outs. With a small number of large biotech firms, investors interested in the area would do well to use a core and explore approach to limit their downside risk.

  • Is This Restaurant Giant Worth It?

    By Reuben Brewer - January 8, 2013 | Tickers: DRI, MCD, YUM | Editor's Choice

    Darden Restaurants (NYSE: DRI) is a leader in the so-called casual dining segment of the restaurant industry. The recession and slow recovery, however, have had a negative effect on the company's operations. Is the current price weakness a buying opportunity for this 4% plus yielder?

  • Old Tech Dividends

    By Reuben Brewer - January 8, 2013 | Tickers: INTC, MSFT, NOK, STX, WDC | Editor's Choice

    The old guard of technology companies has come a long way since they were considered growth companies. Once afforded P/E multiples that would make your nose bleed, many are now considered slow growth, stagnant, or, worse, dying industry behemoths. That view, however, isn't necessarily the case and now that many old giants are (gasp!) paying dividends, income investors have a few tech options to consider for income and long-term growth.

  • Abusing Investor Confidence

    By Reuben Brewer - December 13, 2012 | Tickers: FB, KCG, NDAQ | Editor's Choice

    As if over a decade of historically poor returns and a massive financially led recession weren't enough, Nasdaq OMX Group's (Nasdaq: NDAQ) recent initial public offering (IPO) blunders continue to make investors wonder if stocks are safe investments. Mistakes made on the Facebook (Nasdaq: FB) IPO were big news because of the company's size, but a half a day delay in the opening for tiny WhiteHorse Finance just seems to add more gasoline to the fire. The stock market needs investor confidence to thrive, let alone work at all. It's time for the finance industry to figure that out.

  • Could Big Tobacco Become Big Marijuana?

    By Reuben Brewer - December 13, 2012 | Tickers: MO, MRK, PFE, TEVA | Editor's Choice

    Throughout history there have been items considered taboo because of the impact they have on society or the human body. In the United States, alcohol was the big story of the 1900s and marijuana looks set to become the big story of the 2000s. While you can debate the moral and medical value of this plant's leaves, there is no debating that this country is at the cusp of legalizing a once taboo item. Who will benefit?

  • The Celebrity Spokesperson Drama!

    By Reuben Brewer - December 5, 2012 | Tickers: AAPL, EA, NKE, DIS, WTW | Editor's Choice

    Jessica Simpson is rumored to be pregnant, Weight Watchers (NYSE: WTW) stock falls... If that makes your head hurt, it shouldn't. Jessica Simpson is a spokesperson for the weight loss specialist. While the drop was in the low single digits, it's worth noting because companies that attach themselves to celebrities can be taking on risks that they may not realize when they sign on the dotted line.

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