Gianluigi Cuccureddu

Editor's Choice

  • Twitter and Nielsen Partner on New Social TV Rating

    By Gianluigi Cuccureddu - December 28, 2012 | Tickers: CBS, NLSN | Editor's Choice

    Twitter and Nielsen (NYSE: NLSN) struck an agreement to create a "Nielsen Twitter TV Rating" that will measure the total audience for social TV activity on Twitter. This new rating includes both people who comment and people who are exposed to their comments.

    Networks and marketers have indeed been closely scrutinizing and encouraging social-media activity around TV shows. It has remained unclear how much benefit social chatter ultimately provides for more »