W.V. Bards

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• The Golden Rule of Investing

  By W.V. Bards - December 17, 2012 | Tickers: COST, NTES

  Dump your fish in the dry pond, and hope it will rain.  

  Why the heck would I ever do that?  I don't want to watch my angel fish, 12 dollars and very dear to me, wither away and die.  Or my goldfish, six dollars, named Joachim after an old friend, asphyxiate on a lack of water.

  Similarly, why would I ever throw my hard-earned money at a struggling stock more »

• A Grain of Buddhism to Your Investing

  By W.V. Bards - December 17, 2012 | Tickers: AAPL, JCP, TIF

  Taking a simple route to re-evaluating J.C. Penny's basc stats.

• J.C. Penney: The Hot Old Find Gone Cold...Again

  By W.V. Bards - December 14, 2012 | Tickers: ARG, AAPL, JCP, MIDD

  JCP (NYSE: JCP), as new CEO Ron Johnson recently nicknamed J.C. Penney, has been around for about hundred years (almost exactly 100 years, in fact, in but a month).   And it hasn't exactly been the leader in style for this past century.  

  Some bloggers relate it to Walmart (not in a financial sense, mind you), others simply call it that low-end department store, and most of us know more »

• Top Stock and Mutual Fund Picks: The Beginning of a Lucky Investor's Blog

  By W.V. Bards - December 10, 2012

  I began investing when I was seventeen years old.  Not because I was a geek about the stock market, or even because I had the remotest idea what the stock market was, but because my dad suggested I invest my tiny (and I mean tiny) inheritance into a retirement fund for my senior project.  

  My friends got to make cook books and color in pictures or stitch together beautiful prom more »