Roger Hudson

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  • SolarCity: Making Dollars-and-Sense...almost!

    By Roger Hudson - January 19, 2013 | Tickers: BP, FSLR, SCTY, WPRT


    There's excitement around the campfires of the Triple-P this winter.

    SolarCity (NASDAQ: SCTY) just might be one of those green disruptors that gets it right ---  makes a Profit while caring for People and Planet.

    Picture SolarCity from 10 000 feet up, as one writer suggests, and you see a green power company brilliantly decentralized onto the rooftops of the very customers it sells power to more »

  • Rolling Out the Red Carpet for This Green Disruptor

    By Roger Hudson - January 9, 2013 | Tickers: TILE


    What does the Zoological Society of London (est. 1826), InterfaceFLOR Corporation (NASDAQ: TILE) of Atlanta, and beautiful coral reefs in the Phillipines have in common?

    Well, perhaps you!

    That is, if you are a proud investor in InterfaceFLOR; if you signed on to ride the Triple-P-Trail towards a sustainable future; and, if the triple-bottom-line appeals to you more than merely the bottom.

    <img height="322" src="/media/images/user_12863/flor-store-front_1_large.jpg" width="229" />

    The News

    In a recent press release more »

  • Another Fool Flirts With Profitable Sustainability

    By Roger Hudson - December 25, 2012 | Tickers: CMG, TILE, SBUX, WFM

    Whole Foods Market (NASDAQ: WFM) just keeps rewarding. With a recent stock price of $91.90, this company, headquartered in Austin, Texas, continues to be one of my best investments, returning 420% on a March, 2009 purchase at $17.59 per share. And it's not done yet! 

    More importantly, Whole Foods Market continues to inspire.... and make converts of a growing number of people like you and me for more »

  • A Dollars-and-Sense Portfolio for a Dollars-and-Cents World

    By Roger Hudson - December 22, 2012 | Tickers: CMG, TILE, SBUX, WFM

    Whole Fools Market - a portfolio of campanies committed to sustainability - launched recently on the Triple-P.

    <img height="360" src="/media/images/user_12863/roger-iphone-422_1_large.JPG" width="316" />

    Its purpose? To Foolishly  (i.e. "educate, amuse, inform" while building personal wealth) help green our one world (i.e. make a Profit while caring for Planet and People) one investment and one consumer purchase at a time. It aims to be a sustainability platform for "everyman," helping investors and consumers add more »

  • Mackey, Schultz, Anderson and Ells - "Trail Bosses" of the Triple P

    By Roger Hudson - July 11, 2012 | Tickers: CMG, TILE, SBUX, WFM

    If there's a "golden hour" on the Triple P, this morning it yields a golden moment!

    Quail and pheasant calls leave my bird dog quivering beside me. Distant thunder promises early summer rains to help green the grasslands of the cattle on the back forty. And cooing doves herald, not just the new day and greener pastures, but a new economic dawn - the syncing of the business cycle with more »

  • Chuckwagon of the Triple P

    By Roger Hudson - July 2, 2012 | Tickers: CMG, JACK, M, YUM

    The Chipotle Mexican Grill (NYSE: CMG), chuckwagon of the Triple P*, parked its wagon recently in Spokane, Washington. With cooking fires burning on the corner of Division and E. Cataldo Ave, this fast-food restaurant arrived to deliver healthy food locally, and to do the Triple P thing - make a Profit while caring for Planet and People.

    With a One-World Triple-P-Rating of TP-331(7) [3 out of 3 more »

  • “A Colossus Shaking Hands with 2 Billion People a Day...".

    By Roger Hudson - May 25, 2012 | Tickers: TILE, UL, WFM

    Unilever (NYSE: UL) intends to double the size of its business in 10 years. That makes it a stock worth watching.

    But there is more. Much, much more! Unilever intends to double the size of its business AND reduce its environmental impact at the same time. That doubles the value for me of keeping an eye on this dividend paying company.

    Clearly this is a vanguard organization that understands which more »

  • Whole Foods, Whole Person, Whole Earth - This Market Shines

    By Roger Hudson - May 7, 2012 | Tickers: WFM

    Some companies shine. Others $hine. Still others SHINE with an elegance far beyond the reach of the dollar.

    And this company does just that, announcing both a blowout quarter with soaring profits, and, the growing success of Eco-Scale, a way of helping shoppers make "smarter, greener choices for their families and the planet" in purchasing cleaning products.

    Which is why Whole Foods Market (NASDAQ: WFM) is the star of the more »

  • Making "Mission Impossible" Possible - Interface Rocks!

    By Roger Hudson - April 30, 2012 | Tickers: TILE, NKE, SBUX

    It's not quite the magic carpet, but the company making this rug is soaring to new heights and weaving the triple threads of sustainability - profit, planet and people - into the present, one purpose-driven throw at a time. 

    For investors looking to profit (grow Economic Capital), that's good news. It has been for me! Having bought low in March 2009, a return of 318% isn't bad. But to more »

  • "Fracking" Craziness

    By Roger Hudson - April 18, 2012 | Tickers: CLNE, UPS, WM, WPRT

    Too much gas hasn’t yet raised enough of a stink to prompt action to clear the air.

    And I’m not talking about the benefits of a good sized bean burrito from Chipotle Mexican Grill (a favorite company of mine with an estimated One-World-Rating, of OW-223(7)), though I wish I was.

    The truth of the matter is the time has come to raise the red flag higher on more »

  • What's in Your Wallet?

    By Roger Hudson - April 16, 2012 | Tickers: TILE, SZYM, SBUX, WFM

    Rating porfolios, not only companies, for their commitment to sustainability, would help investors determine whether their wealth is either helping, or not helping, to care for planet and people. That's a metric that could revolutionize the role business plays in society. And it matters!

    The trend is becoming self evident. Companies committed to caring for the one world we have are those that people increasingly want to share their more »

  • From Dangerous Red, to Indifferent Amber, to the “Go” of Green – Color Coding the "Right" Companies

    By Roger Hudson - April 13, 2012 | Tickers: XOM, GS, SBUX, WFM

    Many investors want to do the right thing. They want to invest their money not only where it will make a profit, but where it will also both make people’s lives better and care for the planet. There is a growing megatrend amongst investors (and consumers) to move from supporting the vampire capitalism of Goldman Sachs (NYSE: GS) to the “conscious capitalism” (listen here) of Whole Foods Market (NASDAQ: WFMmore »)