Jennifer Lynn

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  • M&A in Gamification

    By Jennifer Lynn - March 27, 2013 | Tickers: IBM, CRM, SFSF

    SAP, Salesforce and IBM technology acquisitions now embrace gamification by leveraging innovative strategies in loyalty and engagement. Mergers and Acquisitions set record highs, with most acquisitions going towards smaller companies. In 2013, gamification will be adopted as standard practice within organizations and business processes. Acquisition revenue totaled $4 billion in 2012, an 18 percent increase from the $3.4 billion earned in 2011.

    2013 is still showing signs of a more »