Nicole Tatum

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  • African-American Purchasing Power

    By Nicole Tatum - July 7, 2012

    Understanding the purchasing power and trends of African Americans should probe us as consumers to make well-informed purchasing decisions and spark an awareness of our vital importance in the marketplace.  Purchasing Power defined is: the extent to which a person, firm, or group has available funds to make purchases.  In order to translate the trends and projections of African American Purchasing power into influential information, we should study the matter more »