Luca Gattoni-Celli

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  • Droid DNA, Windows 8 Push Mark HTC's Last Stand

    By Luca Gattoni-Celli - December 14, 2012 | Tickers: AAPL, GOOG, MSFT, NOK, SSNLF, VZ | Editor's Choice

    A Tailored Tagline

    Sometimes a tagline defines the brand that adopts it. “The ultimate driving machine” is, of course, a BMW. “Just do it,” intones Nike. “Quietly brilliant” is the tagline of HTC, and as the owner of an HTC One X, I think it fits like a tailored suit.

    Full disclosure: I love my phone, and in addition to respecting the brand, I feel a personal loyalty to HTC more »

  • Underwhelming iPhone 5 Confirms that Apple Lost its Soul When it Lost Steve

    By Luca Gattoni-Celli - October 4, 2012 | Tickers: AAPL, GOOG, MSFT, NOK | Editor's Choice

    Reaction to the Apple (NASDAQ: AAPL) iPhone 5 is a horse. Long dead, it continues to be beaten. Thanks to extensive leaks, it was beaten half to death before the barn door opened on The New iPhone. Salvation is a strong word, but seemingly the entire world expected the device and experience built around it would change everything. Again.

    It did not. It has not. It will not. The iPhone more »

  • The Dark Side of a Lighter F-150: Ford Gambles on Safety

    By Luca Gattoni-Celli - August 9, 2012 | Tickers: F, DOW

    “Simplify, then add lightness.” This was the refrain of legendary automotive engineer Colin Chapman. The company he founded on that ethos, appropriately named Lotus, produced some of the most celebrated racing and road cars. However, at the 2010 Paris Motor Show, Lotus’ new executives announced five heavy, complicated new models that will reposition it somewhere between Porsche and Aston Martin.

    Around that time, another firm was establishing itself as the more »

  • Broken Windows: The Necessary Risks of Microsoft's Windows 8 Strategy

    By Luca Gattoni-Celli - July 31, 2012 | Tickers: AAPL, ARMH, GOOG, MSFT, SSNLF | Editor's Choice

    The barbarians are at the gates in Redmond. Microsoft (NASDAQ: MSFT)'s core PC operating system business is under attack. Apple (NASDAQ: AAPL) systems running OS X now account for a respectable proportion of computer sales. Google (NASDAQ: GOOG) continues to refine its subversive, cloud-centric Chrome operating system. Yet it is iOS and Android, the challengers’ mobile operating systems, which seem to pose the greatest existential threat to a company more »